I'm a storyteller first. I’ve lived abroad and I love fantasy novels, but here’s what you really need to know:
BS. in Fashion and Textile Management with a concentration of Brand Management and Marketing
2+ years experience at DDB Singapore and DDB Korea as Regional Communications Officer
Skills as a Copywriter working with companies from LG Electronics to boutique e-commerce firms
Freelance Writing and Editing for Korean fashion brands and government organizations
Passion for fashion (in the most non-ironic way possible)
Experience communicating with a global network of offices
Hard skills in Adobe Suite
Capable of website management, social media management, and blog writing
Marketing / Comms / PR
Keeping DDB KOREA in the best light possible to highlight our groundbreaking work, our fantastic talent, and our superb community!
Liaising with DDB Adam&Eve, the DDB London office, I worked to adapt the FIFA Online campaign 'El Tornado' for the Asian market. Working closely with the DDB Korea, DDB A&E, EA, and Nexen teams, I facilitated swift communication, assisted creatives at shoots, consulted on copy, and kept books and scheduling for the project.
Copywriting / Editing
Working closely with the DDB account services team, I developed copy for the LG's premium appliance line, LG Signature. I was instrumental in the creation of the phrase "Art Inspires Technology, Technology completes art." After development, I collaborated closely with agencies around the world to translate and adapt copy for individual markets.