PORTFOLIO

PROFILE
 

1. Marketing / Comms / PR

APAC Regional Communications Officer

Working closely with clients like EA, Blizzard, Papa John's Henkel, Lego, and Royal Canin to meet marketing deliverables and metrics.

DDB Korea PR

Managing social media and PR for DDB Korea. Writing press releases and liaising with press for our global talent.

Recognition:

2018 Creative Agency of the Year Japan/Korea Region

Internal & External Comms

Building bridges around the world with the DDB network to meet client needs. 

Winning awards, coordinating with press, and building a community around DDB Korea are some of the few PR tasks I have experience in. 

Awards Won:

Campaign 2018

Creative Agency of the Year

Global PR

 

Case #1

Liaising with DDB Adam&Eve, the DDB London office, I worked to adapt the FIFA Online campaign 'El Tornado' for the Asian market. Working closely with the DDB Korea, DDB A&E, EA, and Nexen teams, I facilitated swift communication, assisted creatives at shoots, consulted on copy, and kept books and scheduling for the project. 

Global Comms

2. Editing & Copywriting

Case #2

Working closely with the DDB account services team, I developed copy for the LG's premium appliance line, LG Signature. After development, I collaborated closely with agencies around the world to translate and adapt copy for individual markets. 

Global Copywriting

 

3. Writing Samples

150 Word

Writing Samples

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1

Groove Magazine

A personal interest piece on fashion designer Julian Woodhouse of his namesake, WOODHOUSE. The up-and-coming designer's garments are worn regularly by celebrities and he now holds shows at New York Fashion Week. His beginnings in Seoul as a military man were captured in this piece for one of Seoul's expat driven magazines before the likes of Vogue and WWD.

Creating a       Narrative

Storytelling is crucial in journalism and exploring the histories of two fashion trends to reflect their similarities created a story. The narrative of these two trends, grunge and streetwear, created a parallel, allowing me to speculate about the future of streetwear while considering the past of grunge.

Reporting and Cultural Analysis

Taking a current event and analyzing it in light of a larger cultural movement is a staple of journalism.  The aim of this piece was to speculate a potential shift in the Parisian luxury fashion sector. 

Listicals

Branching out into a more relevant writing style for the times, this piece on Chanel's many fantastical runways is written in the style of a listicle, popularized by the website Buzzfeed. 

Opinion

In this piece, I take a critical look at the Sans Serif font trend that is currently sweeping high fashion brands. This erasing of fashion history could be detrimental to the future of these stories houses and may lead to a future with less variety.

 

4. Content Creation

 

5. Capabilities

  • Storytelling

  • Videography

  • Writing

  • Editing

  • Product Copywriting

  • Social Media Management

  • Photoshop

  • InDesign

  • Keynote

  • Illustrator

  • Premiere

  • Microsoft Suite

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By Xavier Totor via Wix.com